Pennies
Making everyday giving easy and accessible
Pears Foundation has provided funding to support our core costs. The flexibility this has provided has been vital as it has enabled us to prioritise our resources on what is most critical for the growth of Pennies. We have found that as well as being a committed funder Pears Foundation is a very pro-active and genuinely interested funder.Alison Hutchinson, CBE
CEO
Pears Foundation plays an active role in promoting and celebrating a culture of giving in the UK and our support for Pennies Foundation is making it possible for people from all walks of life to engage in acts of philanthropy as part of their every day routine.Sir Trevor Pears
Partner since: 2011
Funding invested: £1.6million
- Core: Unrestricted funding
Creating a culture of giving means making it easy for everyone to take part. Pennies uses technology to enable people to make small charitable donations as part of everyday transactions, demonstrating how millions of individual acts of giving can collectively make a significant contribution.
Pennies provides a digital charity box, working with retailers and payment providers to give customers the option to make a small donation when paying by card, online or through their mobile phone. Since it was established in 2010, these individual micro-donations have collectively raised more than £85 million for over 1,000 charities, demonstrating the significant contribution that can be made through millions of small acts of giving.
Pears Foundation has provided unrestricted funding to Pennies since 2011, giving the organisation the flexibility to develop its technology, grow its network of partners and respond to changes in the way people pay and give.
We also provide core funding to Round-Up in Israel, which uses a different model of micro-giving, enabling people to round up their credit card transactions and donate the difference to a charity of their choice.
We believe that philanthropy should be accessible to everyone. By making small acts of giving simple and part of everyday life, Pennies and Round-Up enable many more people to participate in a culture of giving.